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Streamlining soft power

Over the last five to seven years, there has been a growing understanding in the West that engagement in the post-Soviet area needs to be differentiated. As much as we need to keep communication channels open in order to prevent the emergence of new divisive blocs, we must not forget about our values and what stands behind them. Therein lies the potential to build, to improve and to unite. A positive agenda is all the more important given what the COVID-19 pandemic has revealed.

We will all remember 2020 as the year when the COVID-19 pandemic arrived. The rapid spread of the virus brought significant changes to our lives: closed borders, businesses closing and limited social interactions. More importantly, it forced us to rethink the present and the future – an exercise that is increasingly needed as the scale of challenges continues to overwhelm us. At the dawn of 2021, the world’s attention has been drawn to the first steps to sort things out – namely, the vaccination process.
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June 23, 2021 - Miłosz Zieliński - Issue 4 2021MagazineStories and ideas

Arrival of the first batch of Sputnik V vaccines to Argentina. Photo: Casa Rosada (CC) commons.wikimedia.org

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