After Ukraine’s declaration of independence in 1991, public diplomacy in the official Ukrainian public and academic discourse was practically absent. Existing initiatives in this field were mostly isolated, lacked complexity, strategic vision and adequate financial support. For some time, the duties of public diplomacy were assigned to so-called cultural and information centres, which operated at foreign diplomatic missions. These centres were responsible for disseminating information about Ukraine abroad, acquainting foreign audiences with Ukrainian history and culture, and informing them about Ukraine's tourism opportunities and attractions.
June 23, 2021 - Nadiia Bureiko