Defence diplomacy: Ukraine and the Global South
Based on previous experience, strategic communications – including defence diplomacy – are usually built on the principle of the “Five Ms”: messages, messengers, media, mediums and mechanisms. The messages should be tailored carefully to the audience, addressing political narratives, shared historical experiences, socio-psychological aspects, instrumental issues and cultural affairs. Ukraine should come out strong in the messaging and other pillars of this strategy when trying to cooperate with the “Global South” and procure military support.
April 11, 2024 - Omar Ashour
