Dancing with the dictator: how Belarusian propaganda took over TikTok
In September 2020, following the August protests and mass state media layoffs, Russia Today sent a team to Belarus. Their mission was to help reboot state media and to teach social media strategies. Since then, Belarusian institutions have leaned heavily on the Russian experience. One of their key platforms for cheap and effective propaganda distribution has been TikTok.
On the left, a young man is picking outfits for his visit to the military office. On the right, a man in uniform rates each look with sarcastic flair. Just another quirky TikTok? Not quite. The TikTok clip, created in the platform’s popular “stitch” format, has gained over seven million views. What seems like harmless fun is actually part of something much bigger – a surge of pro-Lukashenka TikTok creators aiming to promote regime narratives. The campaign makes authoritarianism look relatable, even charming. Welcome to Lukashenka’s TikTok, where propaganda comes complete with trendy beats and filters. Is there any chance for pro-democratic forces to fight back?
On the left, a young man is picking outfits for his visit to the military office. On the right, a man in uniform rates each look with sarcastic flair. Just another quirky TikTok? Not quite. The TikTok clip, created in the platform’s popular “stitch” format, has gained over seven million views. What seems like harmless fun is actually part of something much bigger – a surge of pro-Lukashenka TikTok creators aiming to promote regime narratives. The campaign makes authoritarianism look relatable, even charming. Welcome to Lukashenka’s TikTok, where propaganda comes complete with trendy beats and filters. Is there any chance for pro-democratic forces to fight back?
July 8, 2025 - Kseniya Tarasevich
