In the era of social divisions, public disputes and widespread polarisation of views, one phenomenon seems indisputable – social media has become an important element of life both in the private and public spheres. Understanding the peculiarities of these tools has also become an important social and business skill. Yet should social media management be considered a political and military competence as well? The Russian war in Ukraine suggests a positive answer. The terms “like”, “share”, “click”, “comment”, “tweet” or “swipe” have begun to have serious consequences and are – literally – a weapon of mass (media) destruction.
February 15, 2023 -