Youtubers, influencers and creative activists are the new vanguard in Central Asia

It is a decisive moment for Central Asia. Societies of the region are receptive to the EU’s messages of transparency, democracy and rule of law, but they are also under pressure from other regional powers. If the European Union wants its new Central Asia Strategy to have a positive impact, it should reach out to innovative groups and individuals calling for change.

Over the past decade, the European Union has ceded ground in Central Asia, not only to Russia and a newly assertive China, but also to the Gulf states and Turkey, and experts forecast its influence is set to further decline. As EU Special Representative Peter Burian once quipped, “China is coming with an offer nobody can refuse, while the EU is coming with an offer nobody can understand.”