The business case for climate action
ADAM REICHARDT: The organisation which you co-founded with your wife Margo Koniuszewski, the Bridge Foundation, advocates for a greater awareness and implementation of a circular economy. How would you envision this in the future? And what steps can and should be taken to move in this direction?
ADAM KONIUSZEWSKI: As revolutionary and innovative as the circular economy may appear, the concept is as old as the world. In a figurative and literal sense. Nature has always worked in cycles where nothing is lost or wasted. This is very different from how our linear take-make-waste economy works with programmed obsolescence at its core.